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What are Product Descriptions?
A product description describes a product’s attributes or features when it appears on your product detail page in your online store. This gives consumers an understanding of the product’s value proposition. Product descriptions are a vital way for companies to explain products and fill in the gaps that the product images can’t capture.
Product Photos are the Most Important Product Information on Your Product Detail Pages
eCommerce sites are rapidly replacing brick-and-mortar stores and showrooms, but this doesn’t mean that customers don’t need to see the product. Although eCommerce is becoming more and more popular, consumers still not only want to see the product, but they also want to take it off the shelf, feel it, and examine it. Because this isn’t possible when shopping online, product photos/images are vital for businesses to effectively connect with consumers through their online platforms and give them the closest experience possible to in-person shopping. Therefore, product images are the key tool for eCommerce stores to help shoppers make a purchase decision when salespeople and tangible products aren’t available.
What is product data?
Product data is all of the information that is available about a product. This information can be read, measured, and structured into an understandable format using product data transformation and management. The data for each of these products is made up of a collection of product attributes.
For eCommerce store owners, product data classification is an essential task in building their website and maintaining the digital products in their store. For those new to eCommerce, tackling product classification for the first time, the topic can seem filled with jargon and confusing terminology! Below we’ve provided a brief guide as to what product classification is and what each of the key terms means to help you get started.
Product data transformation changes data from one format, structure or value to another.
Automated product data transformations are an effective method of data cleansing for eCommerce, normalizing and preparing supplier product data ready for an eCommerce website or PIM.
The graphic below outlines the most common examples of data transformations we set up here at Vesta for the on-going cleansing of supplier data for our clients.
What is Product Data Transformation?
Data transformation is, simply, the change of data from one format, structure, or value to another.
Product information or product data, is the information you will see displayed on product detail pages on eCommerce websites, such as images, descriptions, price, weight, dimensions and SKU numbers.
So together, it is the process of changing product data or product details from one state to another. Data transformation is essential to the activities of product data integration and product data management.
Are you are implementing a PIM system, or do you have one already running? A critical consideration in PIM implementation is sourcing, cleaning, and preparing your product data before it enters the PIM.
It’s well accepted that on-site search and filtering is important. The product taxonomy help’s visitors narrow in on the specific products they’re looking for and find products they might be interested in. This is particularly critical with large product catalogs, for visitors to enjoy and appreciate the extensive range instead of bouncing in frustration.