At Vesta we have seen millions of product descriptions over the years and are frequently asked by both retailers and suppliers what makes a great product page?
Click & Collect is becoming increasingly popular as COVID-19 impacts economies all over the world. With social distancing the top of our minds, it offers an attractive solution when shopping.
ECOMMERCE SAVES BRICK AND MORTAR DURING PANDEMIC
It’s no secret that Covid-19 has changed shopper behavior. With social distancing and lock-downs, the natural assumption is that the shift to online shopping will be enough to save brick and mortar businesses. But is this true? Let’s take a look at what the experts are reporting and predicting.
Control your Data Growth
From PIMs and ERPs to CRMs or CMSs. The explosion of data needed to run a business, and the range of software that stores that data has some companies suffering from information overload. Often labeled “the data storm”, the volume of data needed to manage your business is on a one-way trajectory skyward, with estimates suggesting 40% increases in the amount of data collected annually, well into the next decade.
A ‘Product Information Management system’ or commonly called a PIM is a centralized platform to easily manage, improve and publish products to major distribution channels such as your website or Amazon or for simplifying catalog creation. It automates and makes simple the tasks currently slowing many businesses down with time-consuming manual processes. A powerful tool like a PIM frees you from these limiting tasks, enabling you to focus on growing your business.
We’re happy to introduce you to our updated identity. Along with our altered name, we’ve also changed our logo and freshened up our brand colors.
Austin, Texas — July 25th, 2019 — Vesta today announced it has been named a BigCommerce Preferred Technology Partner, providing more than 60,000 BigCommerce customers access to a cost-effective solution to the overwhelming challenges of spending too much time getting – and manually reworking – product data ready for an online store.
What is Product Data?
Product data is the information you keep about each and every product you sell. It helps you to distinguish between two products that sit next to each other on the shelves. In the world of eCommerce it is everything you and your customer need to know to make sure they are getting exactly what they need.
Topics: Product Page Optimization