Automate product data classification for eCommerce filtering & search

Posted by Maria West on Jul 5, 2020 6:58:27 PM

It’s well accepted that on-site search and filtering is important. It help’s visitors narrow in on the specific products they’re looking for and find products they might be interested in. This is particularly critical with large product catalogs, for visitors to enjoy and appreciate the extensive range instead of bouncing in frustration. 

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Topics: seo, eCommerce filtering and search, Product Data Architecture

Product Pages that Convert

Posted by Maria West on Jul 2, 2020 8:14:14 AM

Quality product content can make or break your eCommerce sales success. There are a number of ways to improve your product page performance without it taking 100’s of hours 

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Topics: Product Page Optimization, Product Images, Product Descriptions

Discontinued Product and SEO – to remove or not to remove? That is the question

Posted by Charles Nicolson on May 29, 2020 12:26:58 PM

As COVID-19 disrupts supply chains everywhere, many businesses are faced with product discontinuations. At a time when Ecommerce is more popular than ever, as customers turn to shopping online in Lockdown, having discontinued products in your store can be a big problem.

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Topics: Product Page Optimization, Covid-19, ecommerce, lockdown, seo

Ecommerce product page best practice

Posted by Charles Nicolson on May 26, 2020 1:45:35 PM

At Vesta we have seen millions of product descriptions over the years and are frequently asked by both retailers and suppliers what makes a great product page?

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Topics: Product Page Optimization, ecommerce

Creating an effective Click & Collect strategy for your store

Posted by Charles Nicolson on May 11, 2020 3:24:05 PM

Click & Collect is becoming increasingly popular as COVID-19 impacts economies all over the world. With social distancing the top of our minds, it offers an attractive solution when shopping.

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Topics: Covid-19, click & collect, ecommerce, delivery, lockdown

CEO Blog: Covid-19 and Ecommerce - The Hero we deserve

Posted by Charles Nicolson on Apr 23, 2020 3:16:55 PM

ECOMMERCE SAVES BRICK AND MORTAR DURING PANDEMIC

It’s no secret that Covid-19 has changed shopper behavior. With social distancing and lock-downs, the natural assumption is that the shift to online shopping will be enough to save brick and mortar businesses. But is this true? Let’s take a look at what the experts are reporting and predicting.

 

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Topics: Covid-19, click & collect, ecommerce

The Jasper PIM Lite system: Making data management easy

Posted by Maria West on Apr 23, 2020 3:06:39 PM

A ‘Product Information Management system’ or commonly called a PIM is a centralized platform to easily manage, improve and publish products to major distribution channels such as your website or Amazon or for simplifying catalog creation. It automates and makes simple the tasks currently slowing many businesses down with time-consuming manual processes. A powerful tool like a PIM frees you from these limiting tasks, enabling you to focus on growing your business.

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A new look for Vesta

Posted by Maria West on Apr 23, 2020 3:05:24 PM

We’re happy to introduce you to our updated identity. Along with our altered name, we’ve also changed our logo and freshened up our brand colors.

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Topics: Vesta, Branding

Vesta Named BigCommerce Preferred Partner

Posted by Maria West on Apr 23, 2020 3:03:12 PM

Austin, Texas July 25th, 2019 — Vesta today announced it has been named a BigCommerce Preferred Technology Partner, providing more than 60,000 BigCommerce customers access to a cost-effective solution to the overwhelming challenges of spending too much time getting – and manually reworking – product data ready for an online store.

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Topics: ecommerce, Bigcommerce

What makes good product data?

Posted by Adam Martin on Jan 31, 2020 11:52:01 AM

What is Product Data?

Product data is the information you keep about each and every product you sell. It helps you to distinguish between two products that sit next to each other on the shelves. In the world of eCommerce it is everything you and your customer need to know to make sure they are getting exactly what they need.

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Topics: Product Page Optimization