Product data quality on your eCommerce site is critical for SEO, on-site search, navigation, and the shopper experience. The product information available and its presentation strongly influence whether a shopper will buy or leave your website. For retailers with large product ranges and product information sourced from multiple vendors – cleaning the disparate data received into a normalized format is a challenge. A challenge, most often met by manual manipulation in spreadsheets – a highly inefficient and unrewarding task. Automating these processes lifts this burden of time and cost, ensuring vendor data is standardized efficiently into a format ready for your eCommerce site.
Keeping up with changing inventory levels and discontinued items is an overwhelming task for many merchants. The constant flow of large, unwieldy excel sheets from multiple vendors takes too much time to work through, leading to discontinued and out-of-stock items still listed on websites and available for purchase. A situation that creates more work through the admin of canceling orders with customers and the negative impact on your brand.
For eCommerce store owners, managing variants and parent-child product relationships is essential for maintaining your store’s digital products and eCommerce success. Variant management combined with categorization can account for up to 20% of the time spent on content management. But it doesn’t have to take this much of your time. Knowledge is power, and in this article, we’ll dive more into how you can simplify variant management and what tools are available to cut down the manual work and improve productivity in this area.
Why is it Important to Reduce The Number of Product Returns?
With the increasing rate of technology and a worldwide pandemic, eCommerce shopping has been boosted to hit figures that weren’t meant to be reached for years to come. Additionally, with the holiday season upon us, eCommerce sales will be bigger than ever. But, with the increase in online sales comes the increase in product returns.
What is SEO?
SEO stands for search engine optimization, which is a process of increasing the quality and quantity of traffic to your eCommerce site through organic search engine results. This means improving your website’s visibility, as the more visibility your site has in Google’s search results, the more likely you are to attract consumers.
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What are Product Descriptions?
A product description describes a product’s attributes or features when it appears on your product detail page in your online store. This gives consumers an understanding of the product’s value proposition. Product descriptions are a vital way for companies to explain products and fill in the gaps that the product images can’t capture.
Product Photos are the Most Important Product Information on Your Product Detail Pages
eCommerce sites are rapidly replacing brick-and-mortar stores and showrooms, but this doesn’t mean that customers don’t need to see the product. Although eCommerce is becoming more and more popular, consumers still not only want to see the product, but they also want to take it off the shelf, feel it, and examine it. Because this isn’t possible when shopping online, product photos/images are vital for businesses to effectively connect with consumers through their online platforms and give them the closest experience possible to in-person shopping. Therefore, product images are the key tool for eCommerce stores to help shoppers make a purchase decision when salespeople and tangible products aren’t available.
What is product data?
Product data is all of the information that is available about a product. This information can be read, measured, and structured into an understandable format using product data transformation and management. The data for each of these products is made up of a collection of product attributes.
For eCommerce store owners, product data classification is an essential task in building their website and maintaining the digital products in their store. For those new to eCommerce, tackling product classification for the first time, the topic can seem filled with jargon and confusing terminology! Below we’ve provided a brief guide as to what product classification is and what each of the key terms means to help you get started.