Maria West

Recent Posts

Examples of Product Data Transformations

Posted by Maria West on Oct 7, 2020 11:34:23 AM

Product data transformation changes data from one format, structure or value to another. 

Automated product data transformations are an effective method of data cleansing for eCommerce, normalizing and preparing supplier product data ready for an eCommerce website or PIM. 

The graphic below outlines the most common examples of data transformations we set up here at Vesta for the on-going cleansing of supplier data for our clients.

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Topics: ecommerce, Pre-PIM, Data Cleansing, Data Transformation

What is Product Data Transformation?

Posted by Maria West on Sep 25, 2020 1:50:20 PM

What is Product Data Transformation?

Data transformation is, simply, the change of data from one format, structure, or value to another.  

Product information or product data, is the information you will see displayed on product detail pages on eCommerce websites, such as images, descriptions, price, weight, dimensions and SKU numbers.

So together, it is the process of changing product data or product details from one state to another. Data transformation is essential to the activities of product data integration and product data management.

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Topics: Product Data Architecture, Data Cleansing, Data Transformation

Infographic - what is the difference between Vesta eCommerce and PIM Systems?

Posted by Maria West on Aug 20, 2020 10:46:01 AM

 

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Topics: ecommerce, PIM, Pre-PIM

Guide to preparing product data and assets for PIM implementation

Posted by Maria West on Jul 30, 2020 2:51:35 PM

Are you are implementing a PIM system, or do you have one already running? A critical consideration in PIM implementation is sourcing, cleaning, and preparing your product data before it enters the PIM. 

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Topics: ecommerce, PIM, Pre-PIM, Product taxonomy, Product classification

Automate product classification for eCommerce filtering & search

Posted by Maria West on Jul 5, 2020 6:58:27 PM

It’s well accepted that on-site search and filtering is important. The product taxonomy help’s visitors narrow in on the specific products they’re looking for and find products they might be interested in. This is particularly critical with large product catalogs, for visitors to enjoy and appreciate the extensive range instead of bouncing in frustration. 

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Topics: seo, eCommerce filtering and search, Product taxonomy, Product classification

Product Pages that Convert

Posted by Maria West on Jul 2, 2020 8:14:14 AM

Quality product content can make or break your eCommerce sales success. There are a number of ways to improve your product page performance without it taking 100’s of hours 

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Topics: Product Page Optimization, Product Images, Product Descriptions

The Jasper PIM Lite system: Making data management easy

Posted by Maria West on Apr 23, 2020 3:06:39 PM

A ‘Product Information Management system’ or commonly called a PIM is a centralized platform to easily manage, improve and publish products to major distribution channels such as your website or Amazon or for simplifying catalog creation. It automates and makes simple the tasks currently slowing many businesses down with time-consuming manual processes. A powerful tool like a PIM frees you from these limiting tasks, enabling you to focus on growing your business.

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A new look for Vesta

Posted by Maria West on Apr 23, 2020 3:05:24 PM

We’re happy to introduce you to our updated identity. Along with our altered name, we’ve also changed our logo and freshened up our brand colors.

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Topics: Vesta, Branding

Vesta Named BigCommerce Preferred Partner

Posted by Maria West on Apr 23, 2020 3:03:12 PM

Austin, Texas July 25th, 2019 — Vesta today announced it has been named a BigCommerce Preferred Technology Partner, providing more than 60,000 BigCommerce customers access to a cost-effective solution to the overwhelming challenges of spending too much time getting – and manually reworking – product data ready for an online store.

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Topics: ecommerce, Bigcommerce