Maria West

Recent Posts

Debunking GIGO - Does garbage product data in = garbage product data out?

Posted by Maria West on Jul 1, 2021 2:18:41 PM

Garbage In, Garbage out…” or so the saying goes ...

The concept asserts that the quality of the information coming out cannot be better than the quality of the information going in. This saying is used in data science and manufacturing and often when talking about product data, like in this article, or this one

Today, we are here to bust that myth as it pertains to product data and eCommerce. With the right tools in place, you can put garbage product data in and output high-quality product data, ready for eCommerce. 

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Topics: Data Cleansing, product data, product attributes, product information, Product detail page

Press Release: Ultra Commerce acquires Vesta eCommerce, creating industry's most comprehensive eCommerce platform

Posted by Maria West on Jun 23, 2021 3:00:00 AM

Ultra Commerce is redefining enterprise eCommerce. Vesta eCommerce reinforces the mission by reducing digital growth barriers through enabling organizations to soar past current product limits and increase product range no matter the complexity.

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Topics: ecommerce, Vesta

How Vesta Improves ROI From Your PIM System

Posted by Maria West on Jun 2, 2021 10:29:52 AM

PIM systems have fast become an essential element of commerce, particularly for businesses with complex channel structures or those with several departments providing or working with product data through different business workflows.

PIM systems provide a central repository for product information, a single true source, and the tools to set up efficient workflows and processes for your business to operate like a well-oiled machine in managing products through their lifecycles.


Challenges with PIM systems

Some challenges come with PIM systems both in their implementation and ongoing management that can limit the value a PIM should provide. These are not to do with the functioning or quality of the software - but the crucial and unavoidable considerations of sourcing and aggregating product data to feed into a PIM and keeping that data up to date as products change over time.

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Topics: ecommerce, Vesta, PIM, Pre-PIM, product data

Optimize product names for eCommerce

Posted by Maria West on May 26, 2021 4:39:57 PM

What’s in a name? Well, quite a lot, it turns out, when it comes to product naming in your online store. Product names have an impact on SEO, on-site search and how effectively a shopper is drawn to a product when scanning a category page. 

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Topics: Product Page Optimization, ecommerce, product information, Product detail page

Five Ways Vesta Provides Ongoing Value to Retailers

Posted by Maria West on Apr 27, 2021 1:31:16 PM

Growing a product catalog by onboarding new products and brands is a natural way to scale many businesses. But as a product catalog grows into the thousands, the amount of time and resources needed to maintain the product catalog increases significantly.  That is why Vesta partners with retailers both as a product onboarding tool but also to provide the new processes and tools needed to manage this growth

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Topics: ecommerce, product data

Automate Product Data Cleaning For eCommerce

Posted by Maria West on Mar 19, 2021 10:39:07 AM

Product data quality on your eCommerce site is critical for SEO, on-site search, navigation, and the shopper experience. The product information available and its presentation strongly influence whether a shopper will buy or leave your website. For retailers with large product ranges and product information sourced from multiple vendors – cleaning the disparate data received into a normalized format is a challenge. A challenge, most often met by manual manipulation in spreadsheets – a highly inefficient and unrewarding task. Automating these processes lifts this burden of time and cost, ensuring vendor data is standardized efficiently into a format ready for your eCommerce site.  

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Topics: ecommerce, eCommerce filtering and search, Data Cleansing, product data, product information

The Anatomy of Great Product Data Classification

Posted by Maria West on Nov 9, 2020 10:13:19 AM

For eCommerce store owners, product data classification is an essential task in building their website and maintaining the digital products in their store. For those new to eCommerce, tackling product classification for the first time, the topic can seem filled with jargon and confusing terminology! Below we’ve provided a brief guide as to what product classification is and what each of the key terms means to help you get started.

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Topics: eCommerce filtering and search, Product Data Architecture, Product taxonomy, Product classification, Data Cleansing

Examples of Product Data Transformations

Posted by Maria West on Oct 7, 2020 11:34:23 AM

What are Product Data Transformations?


Product data transformation changes data from one format, structure or value to another. 


Automated product data transformations are an effective method of data cleansing for eCommerce, normalizing and preparing supplier product data ready for an eCommerce website or PIM. 


The graphic below outlines the most common examples of data transformations we set up here at Vesta for the on-going cleansing of supplier data for our clients.


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Topics: ecommerce, Pre-PIM, Data Cleansing, Data Transformation

What is Product Data Transformation?

Posted by Maria West on Sep 25, 2020 1:50:20 PM

What is Product Data Transformation?

Data transformation is, simply, the change of data from one format, structure, or value to another.  

Product information or product data, is the information you will see displayed on product detail pages on eCommerce websites, such as images, descriptions, price, weight, dimensions and SKU numbers.

So together, it is the process of changing product data or product details from one state to another. Data transformation is essential to the activities of product data integration and product data management.

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Topics: Product Data Architecture, Data Cleansing, Data Transformation

The Difference Between Vesta eCommerce and PIM Systems

Posted by Maria West on Aug 20, 2020 10:46:01 AM

Vesta eCommerce and PIM systems are both tools used for product information management, but they perform very different functions within the process of managing product information for eCommerce.  The key differences between Vesta and PIM include:


Onboarding and Cleaning vs Managing

Vesta onboards vendor products and cleans product data using automation, whereas PIM systems give you a centralized place and tools to work with your existing product data and feed it to multiple channels.


Increase Product Range vs Increase Listing Channels 

With Vesta, you can grow your business by growing your product assortment, as Vesta’s tools enable you to significantly increase your range size. Differently, PIM systems allow you to grow your business by listing existing products on more channels.


Very Large Product Catalogs vs Specialised Stories For Small Ranges

Vesta allows you to clean high volumes of product data (100’s of thousands of products) ready for your eCommerce site (or PIM), whereas PIM allows you to enrich and create product stories and experiences, generally for smaller numbers of products. 


Take a look at the infographic below for further clarity on the differences between Vesta and PIM solutions.


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Topics: ecommerce, PIM, Pre-PIM