Maria West

Recent Posts

The effortless way to manage price updates to your online store

Posted by Maria West on Sep 10, 2021 4:51:23 PM

If you are receiving new price files frequently from multiple suppliers, you are likely spending time each month adjusting the new prices for your business and uploading these to your site. 

“I get updates on pricing from all of my suppliers every month. Updating pricing each month takes way too much time with hundreds of thousands of products and 10-20 price files”.

Shopify Community Discussion Site

For many, this process is lengthy, using key team members inefficiently on repetitive manual tasks. It is also risky, with bulk editors and uploads on several platforms notoriously finicky. You don’t need to dig very deep onto platform community pages to hear store owners share their horror stories of unwanted side effects to other attribute fields and other issues on their sites after a bulk edit or upload!

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Topics: ecommerce, product data, Price feeds

Your Product Data Black Friday/ Cyber Monday Checklist

Posted by Maria West on Sep 6, 2021 5:50:51 PM

 

The best time to start preparing for Black Friday/ Cyber Monday is August, but the second-best time is now. 

The countdown is on, and we’re expecting another record-breaking year for holiday eCommerce sites. In 2020 Black Friday online sales were 21.6% up and in 2021 the growth is expected to continue.

Are your product catalog and product information in optimal condition to boost traffic and transactions on these upcoming dates?

To help you in planning what to focus on to make the most of the biggest shopping weekend of the year, we’ve listed some key priorities below...

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Debunking GIGO - Does garbage product data in = garbage product data out?

Posted by Maria West on Jul 1, 2021 2:18:41 PM

Garbage In, Garbage out…” or so the saying goes ...

The concept asserts that the quality of the information coming out cannot be better than the quality of the information going in. This saying is used in data science and manufacturing and often when talking about product data, like in this article, or this one

Today, we are here to bust that myth as it pertains to product data and eCommerce. With the right tools in place, you can put garbage product data in and output high-quality product data, ready for eCommerce. 

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Topics: Data Cleansing, product data, product attributes, product information, Product detail page

Press Release: Ultra Commerce acquires Vesta eCommerce, creating industry's most comprehensive eCommerce platform

Posted by Maria West on Jun 23, 2021 3:00:00 AM

Ultra Commerce is redefining enterprise eCommerce. Vesta eCommerce reinforces the mission by reducing digital growth barriers through enabling organizations to soar past current product limits and increase product range no matter the complexity.

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Topics: ecommerce, Vesta

How Vesta Improves ROI From Your PIM System

Posted by Maria West on Jun 2, 2021 10:29:52 AM

PIM systems have fast become an essential element of commerce, particularly for businesses with complex channel structures or those with several departments providing or working with product data through different business workflows.

PIM systems provide a central repository for product information, a single true source, and the tools to set up efficient workflows and processes for your business to operate like a well-oiled machine in managing products through their lifecycles.

 

Challenges with PIM systems

Some challenges come with PIM systems both in their implementation and ongoing management that can limit the value a PIM should provide. These are not to do with the functioning or quality of the software - but the crucial and unavoidable considerations of sourcing and aggregating product data to feed into a PIM and keeping that data up to date as products change over time.

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Topics: ecommerce, Vesta, PIM, Pre-PIM, product data

Optimize product names for eCommerce

Posted by Maria West on May 26, 2021 4:39:57 PM

What’s in a name? Well, quite a lot, it turns out, when it comes to product naming in your online store. Product names have an impact on SEO, on-site search and how effectively a shopper is drawn to a product when scanning a category page. 

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Topics: Product Page Optimization, ecommerce, product information, Product detail page

Five Ways Vesta Provides Ongoing Value to Retailers

Posted by Maria West on Apr 27, 2021 1:31:16 PM

Growing a product catalog by onboarding new products and brands is a natural way to scale many businesses. But as a product catalog grows into the thousands, the amount of time and resources needed to maintain the product catalog increases significantly.  That is why Vesta partners with retailers both as a product onboarding tool but also to provide the new processes and tools needed to manage this growth

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Topics: ecommerce, product data

Automate Product Data Cleaning For eCommerce

Posted by Maria West on Mar 19, 2021 10:39:07 AM

Product data quality on your eCommerce site is critical for SEO, on-site search, navigation, and the shopper experience. The product information available and its presentation strongly influence whether a shopper will buy or leave your website. For retailers with large product ranges and product information sourced from multiple vendors – cleaning the disparate data received into a normalized format is a challenge. A challenge, most often met by manual manipulation in spreadsheets – a highly inefficient and unrewarding task. Automating these processes lifts this burden of time and cost, ensuring vendor data is standardized efficiently into a format ready for your eCommerce site.  

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Topics: ecommerce, eCommerce filtering and search, Data Cleansing, product data, product information

The Anatomy of Great Product Data Classification

Posted by Maria West on Nov 9, 2020 10:13:19 AM

For eCommerce store owners, product data classification is an essential task in building their website and maintaining the digital products in their store. For those new to eCommerce, tackling product classification for the first time, the topic can seem filled with jargon and confusing terminology! Below we’ve provided a brief guide as to what product classification is and what each of the key terms means to help you get started.

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Topics: eCommerce filtering and search, Product Data Architecture, Product taxonomy, Product classification, Data Cleansing

Examples of Product Data Transformations

Posted by Maria West on Oct 7, 2020 11:34:23 AM

What are Product Data Transformations?

 

Product data transformation changes data from one format, structure or value to another. 

 

Automated product data transformations are an effective method of data cleansing for eCommerce, normalizing and preparing supplier product data ready for an eCommerce website or PIM. 

 

The graphic below outlines the most common examples of data transformations we set up here at Vesta for the on-going cleansing of supplier data for our clients.

 

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Topics: ecommerce, Pre-PIM, Data Cleansing, Data Transformation