eCommerce SEO Importance of Good Product Data

Posted by Taalia Joosten on Dec 18, 2020 3:11:43 PM

What is SEO?

 

SEO stands for search engine optimization, which is a process of increasing the quality and quantity of traffic to your eCommerce site through organic search engine results. This means improving your website’s visibility, as the more visibility your site has in Google’s search results, the more likely you are to attract consumers. 

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Topics: Product Page Optimization, ecommerce, Vesta, seo, Product Data Architecture, product data

Independent Review of Vesta From Ecommerce Tech

Posted by Taalia Joosten on Nov 26, 2020 5:06:39 PM

We have been reviewed by Ecommerce Tech, who are an unbiased organization that connect Ecommerce companies and teams with the right tech tools. Read their review of Vesta below or check out the original review on their website here https://ecommercetech.io/apps/vesta

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Topics: ecommerce, Vesta, review

eCommerce Product Descriptions For Large Product Catalogs

Posted by Taalia Joosten on Nov 25, 2020 2:38:50 PM

What are Product Descriptions?

A product description describes a product’s attributes or features when it appears on your product detail page in your online store. This gives consumers an understanding of the product’s value proposition. Product descriptions are a vital way for companies to explain products and fill in the gaps that the product images can’t capture. 

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Topics: ecommerce, Vesta, product data, product information, product description, Product detail page

eCommerce Product Image Best Practises For Large Product Catalogs

Posted by Taalia Joosten on Nov 23, 2020 10:44:59 AM

Product Photos are the Most Important Product Information on Your Product Detail Pages

 

eCommerce sites are rapidly replacing brick-and-mortar stores and showrooms, but this doesn’t mean that customers don’t need to see the product. Although eCommerce is becoming more and more popular, consumers still not only want to see the product, but they also want to take it off the shelf, feel it, and examine it. Because this isn’t possible when shopping online, product photos/images are vital for businesses to effectively connect with consumers through their online platforms and give them the closest experience possible to in-person shopping. Therefore, product images are the key tool for eCommerce stores to help shoppers make a purchase decision when salespeople and tangible products aren’t available.

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Topics: Product Page Optimization, ecommerce, Vesta, Product Images, product data, product attributes, product information

What is Product Data and Why is it Important For eCommerce?

Posted by Taalia Joosten on Nov 23, 2020 9:59:26 AM

What is product data?

Product data is all of the information that is available about a product. This information can be read, measured, and structured into an understandable format using product data transformation and management. The data for each of these products is made up of a collection of product attributes. 

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Topics: ecommerce, Vesta, PIM, product data, product attributes, product information

Examples of Product Data Transformations

Posted by Maria West on Oct 7, 2020 11:34:23 AM

What are Product Data Transformations?

 

Product data transformation changes data from one format, structure or value to another. 

 

Automated product data transformations are an effective method of data cleansing for eCommerce, normalizing and preparing supplier product data ready for an eCommerce website or PIM. 

 

The graphic below outlines the most common examples of data transformations we set up here at Vesta for the on-going cleansing of supplier data for our clients.

 

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Topics: ecommerce, Pre-PIM, Data Cleansing, Data Transformation

Infographic - The Difference Between Vesta eCommerce and PIM Systems

Posted by Maria West on Aug 20, 2020 10:46:01 AM

 

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Topics: ecommerce, PIM, Pre-PIM

Guide to Preparing Product Data and Assets For PIM Implementation

Posted by Maria West on Jul 30, 2020 2:51:35 PM

Are you are implementing a PIM system, or do you have one already running? A critical consideration in PIM implementation is sourcing, cleaning, and preparing your product data before it enters the PIM. 

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Topics: ecommerce, PIM, Pre-PIM, Product taxonomy, Product classification

Discontinued Product and SEO – To Remove or Not To Remove?

Posted by Charles Nicolson on May 29, 2020 12:26:58 PM

As COVID-19 disrupts supply chains everywhere, many businesses are faced with product discontinuations. At a time when Ecommerce is more popular than ever, as customers turn to shopping online in Lockdown, having discontinued products in your store can be a big problem.

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Topics: Product Page Optimization, Covid-19, ecommerce, lockdown, seo

eCommerce Product Detail Page Best Practice

Posted by Charles Nicolson on May 26, 2020 1:45:35 PM

At Vesta we have seen millions of product descriptions over the years and are frequently asked by both retailers and suppliers what makes a great product page?

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Topics: Product Page Optimization, ecommerce