eCommerce Product Image Best Practises For Large Product Catalogs

Posted by Taalia Joosten on Nov 23, 2020 10:44:59 AM

Product Photos are the Most Important Product Information on Your Product Detail Pages

 

eCommerce sites are rapidly replacing brick-and-mortar stores and showrooms, but this doesn’t mean that customers don’t need to see the product. Although eCommerce is becoming more and more popular, consumers still not only want to see the product, but they also want to take it off the shelf, feel it, and examine it. Because this isn’t possible when shopping online, product photos/images are vital for businesses to effectively connect with consumers through their online platforms and give them the closest experience possible to in-person shopping. Therefore, product images are the key tool for eCommerce stores to help shoppers make a purchase decision when salespeople and tangible products aren’t available.

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Topics: Product Page Optimization, ecommerce, Vesta, Product Images, product data, product attributes, product information

What is Product Data and Why is it Important For eCommerce?

Posted by Taalia Joosten on Nov 23, 2020 9:59:26 AM

What is product data?

Product data is all of the information that is available about a product. This information can be read, measured, and structured into an understandable format using product data transformation and management. The data for each of these products is made up of a collection of product attributes. 

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Topics: ecommerce, Vesta, PIM, product data, product attributes, product information

Product Detail Pages that Convert

Posted by Maria West on Jul 2, 2020 8:14:14 AM

Quality product content can make or break your eCommerce sales success. There are a number of ways to improve your product detail page performance without it taking 100’s of hours 

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Topics: Product Page Optimization, Product Images, Product Descriptions, product attributes, Product detail page