eCommerce SEO Importance of Good Product Data

Posted by Taalia Joosten on Dec 18, 2020 3:11:43 PM

What is SEO?

 

SEO stands for search engine optimization, which is a process of increasing the quality and quantity of traffic to your eCommerce site through organic search engine results. This means improving your website’s visibility, as the more visibility your site has in Google’s search results, the more likely you are to attract consumers. 

Read More

Topics: Product Page Optimization, ecommerce, Vesta, seo, Product Data Architecture, product data

The Anatomy of Great Product Data Classification

Posted by Maria West on Nov 9, 2020 10:13:19 AM

For eCommerce store owners, product data classification is an essential task in building their website and maintaining the digital products in their store. For those new to eCommerce, tackling product classification for the first time, the topic can seem filled with jargon and confusing terminology! Below we’ve provided a brief guide as to what product classification is and what each of the key terms means to help you get started.

Read More

Topics: eCommerce filtering and search, Product Data Architecture, Product taxonomy, Product classification, Data Cleansing

What is Product Data Transformation?

Posted by Maria West on Sep 25, 2020 1:50:20 PM

What is Product Data Transformation?

Data transformation is, simply, the change of data from one format, structure, or value to another.  

Product information or product data, is the information you will see displayed on product detail pages on eCommerce websites, such as images, descriptions, price, weight, dimensions and SKU numbers.

So together, it is the process of changing product data or product details from one state to another. Data transformation is essential to the activities of product data integration and product data management.

Read More

Topics: Product Data Architecture, Data Cleansing, Data Transformation