Recent Posts

Debunking GIGO - Does garbage product data in = garbage product data out?

Posted by Maria West on Jul 1, 2021 2:18:41 PM

Garbage In, Garbage out…” or so the saying goes ...

The concept asserts that the quality of the information coming out cannot be better than the quality of the information going in. This saying is used in data science and manufacturing and often when talking about product data, like in this article, or this one

Today, we are here to bust that myth as it pertains to product data and eCommerce. With the right tools in place, you can put garbage product data in and output high-quality product data, ready for eCommerce. 

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Topics: Data Cleansing, product data, product attributes, product information, Product detail page

Optimize product names for eCommerce

Posted by Maria West on May 26, 2021 4:39:57 PM

What’s in a name? Well, quite a lot, it turns out, when it comes to product naming in your online store. Product names have an impact on SEO, on-site search and how effectively a shopper is drawn to a product when scanning a category page. 

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Topics: Product Page Optimization, ecommerce, product information, Product detail page

eCommerce Product Descriptions For Large Product Catalogs

Posted by Taalia Joosten on Nov 25, 2020 2:38:50 PM

What are Product Descriptions?

A product description describes a product’s attributes or features when it appears on your product detail page in your online store. This gives consumers an understanding of the product’s value proposition. Product descriptions are a vital way for companies to explain products and fill in the gaps that the product images can’t capture. 

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Topics: ecommerce, Vesta, product data, product information, product description, Product detail page

Product Detail Pages that Convert

Posted by Maria West on Jul 2, 2020 8:14:14 AM

Quality product content can make or break your eCommerce sales success. There are a number of ways to improve your product detail page performance without it taking 100’s of hours 

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Topics: Product Page Optimization, Product Images, Product Descriptions, product attributes, Product detail page