Optimize product names for eCommerce

Posted by Maria West on May 26, 2021 4:39:57 PM

What’s in a name? Well, quite a lot, it turns out, when it comes to product naming in your online store. Product names have an impact on SEO, on-site search and how effectively a shopper is drawn to a product when scanning a category page. 

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Topics: Product Page Optimization, ecommerce, product information, Product detail page

Reduce Product Returns Using Good Product Data

Posted by Taalia Joosten on Jan 5, 2021 10:26:15 AM

Why is it Important to Reduce The Number of Product Returns?

 

With the increasing rate of technology and a worldwide pandemic, eCommerce shopping has been boosted to hit figures that weren’t meant to be reached for years to come. Additionally, with the holiday season upon us, eCommerce sales will be bigger than ever. But, with the increase in online sales comes the increase in product returns. 

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Topics: Product Page Optimization, Product Images, product data, product description, product returns

eCommerce SEO Importance of Good Product Data

Posted by Taalia Joosten on Dec 18, 2020 3:11:43 PM

What is SEO?

 

SEO stands for search engine optimization, which is a process of increasing the quality and quantity of traffic to your eCommerce site through organic search engine results. This means improving your website’s visibility, as the more visibility your site has in Google’s search results, the more likely you are to attract consumers. 

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Topics: Product Page Optimization, ecommerce, Vesta, seo, Product Data Architecture, product data

eCommerce Product Image Best Practises For Large Product Catalogs

Posted by Taalia Joosten on Nov 23, 2020 10:44:59 AM

Product Photos are the Most Important Product Information on Your Product Detail Pages

 

eCommerce sites are rapidly replacing brick-and-mortar stores and showrooms, but this doesn’t mean that customers don’t need to see the product. Although eCommerce is becoming more and more popular, consumers still not only want to see the product, but they also want to take it off the shelf, feel it, and examine it. Because this isn’t possible when shopping online, product photos/images are vital for businesses to effectively connect with consumers through their online platforms and give them the closest experience possible to in-person shopping. Therefore, product images are the key tool for eCommerce stores to help shoppers make a purchase decision when salespeople and tangible products aren’t available.

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Topics: Product Page Optimization, ecommerce, Vesta, Product Images, product data, product attributes, product information

Product Detail Pages that Convert

Posted by Maria West on Jul 2, 2020 8:14:14 AM

Quality product content can make or break your eCommerce sales success. There are a number of ways to improve your product detail page performance without it taking 100’s of hours 

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Topics: Product Page Optimization, Product Images, Product Descriptions, product attributes, Product detail page

Discontinued Product and SEO – To Remove or Not To Remove?

Posted by Charles Nicolson on May 29, 2020 12:26:58 PM

As COVID-19 disrupts supply chains everywhere, many businesses are faced with product discontinuations. At a time when Ecommerce is more popular than ever, as customers turn to shopping online in Lockdown, having discontinued products in your store can be a big problem.

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Topics: Product Page Optimization, Covid-19, ecommerce, lockdown, seo

eCommerce Product Detail Page Best Practice

Posted by Charles Nicolson on May 26, 2020 1:45:35 PM

At Vesta we have seen millions of product descriptions over the years and are frequently asked by both retailers and suppliers what makes a great product page?

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Topics: Product Page Optimization, ecommerce

What Makes Good Product Data?

Posted by Adam Martin on Jan 31, 2020 11:52:01 AM

What is Product Data?

Product data is the information you keep about each and every product you sell. It helps you to distinguish between two products that sit next to each other on the shelves. In the world of eCommerce it is everything you and your customer need to know to make sure they are getting exactly what they need.

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Topics: Product Page Optimization