Ultra Commerce is redefining enterprise eCommerce. Vesta eCommerce reinforces the mission by reducing digital growth barriers through enabling organizations to soar past current product limits and increase product range no matter the complexity.
PIM systems have fast become an essential element of commerce, particularly for businesses with complex channel structures or those with several departments providing or working with product data through different business workflows.
PIM systems provide a central repository for product information, a single true source, and the tools to set up efficient workflows and processes for your business to operate like a well-oiled machine in managing products through their lifecycles.
Challenges with PIM systems
Some challenges come with PIM systems both in their implementation and ongoing management that can limit the value a PIM should provide. These are not to do with the functioning or quality of the software - but the crucial and unavoidable considerations of sourcing and aggregating product data to feed into a PIM and keeping that data up to date as products change over time.
What is SEO?
SEO stands for search engine optimization, which is a process of increasing the quality and quantity of traffic to your eCommerce site through organic search engine results. This means improving your website’s visibility, as the more visibility your site has in Google’s search results, the more likely you are to attract consumers.
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What are Product Descriptions?
A product description describes a product’s attributes or features when it appears on your product detail page in your online store. This gives consumers an understanding of the product’s value proposition. Product descriptions are a vital way for companies to explain products and fill in the gaps that the product images can’t capture.
Product Photos are the Most Important Product Information on Your Product Detail Pages
eCommerce sites are rapidly replacing brick-and-mortar stores and showrooms, but this doesn’t mean that customers don’t need to see the product. Although eCommerce is becoming more and more popular, consumers still not only want to see the product, but they also want to take it off the shelf, feel it, and examine it. Because this isn’t possible when shopping online, product photos/images are vital for businesses to effectively connect with consumers through their online platforms and give them the closest experience possible to in-person shopping. Therefore, product images are the key tool for eCommerce stores to help shoppers make a purchase decision when salespeople and tangible products aren’t available.
What is product data?
Product data is all of the information that is available about a product. This information can be read, measured, and structured into an understandable format using product data transformation and management. The data for each of these products is made up of a collection of product attributes.