Recent Posts

Press Release: Ultra Commerce acquires Vesta eCommerce, creating industry's most comprehensive eCommerce platform

Posted by Maria West on Jun 23, 2021 3:00:00 AM

Ultra Commerce is redefining enterprise eCommerce. Vesta eCommerce reinforces the mission by reducing digital growth barriers through enabling organizations to soar past current product limits and increase product range no matter the complexity.

Read More

Topics: ecommerce, Vesta

How Vesta Improves ROI From Your PIM System

Posted by Maria West on Jun 2, 2021 10:29:52 AM

PIM systems have fast become an essential element of commerce, particularly for businesses with complex channel structures or those with several departments providing or working with product data through different business workflows.

PIM systems provide a central repository for product information, a single true source, and the tools to set up efficient workflows and processes for your business to operate like a well-oiled machine in managing products through their lifecycles.


Challenges with PIM systems

Some challenges come with PIM systems both in their implementation and ongoing management that can limit the value a PIM should provide. These are not to do with the functioning or quality of the software - but the crucial and unavoidable considerations of sourcing and aggregating product data to feed into a PIM and keeping that data up to date as products change over time.

Read More

Topics: ecommerce, Vesta, PIM, Pre-PIM, product data

eCommerce SEO Importance of Good Product Data

Posted by Taalia Joosten on Dec 18, 2020 3:11:43 PM

What is SEO?


SEO stands for search engine optimization, which is a process of increasing the quality and quantity of traffic to your eCommerce site through organic search engine results. This means improving your website’s visibility, as the more visibility your site has in Google’s search results, the more likely you are to attract consumers. 

Read More

Topics: Product Page Optimization, ecommerce, Vesta, seo, Product Data Architecture, product data

Independent Review of Vesta From Ecommerce Tech

Posted by Taalia Joosten on Nov 26, 2020 5:06:39 PM

We have been reviewed by Ecommerce Tech, who are an unbiased organization that connect Ecommerce companies and teams with the right tech tools. Read their review of Vesta below or check out the original review on their website here

Read More

Topics: ecommerce, Vesta, review

eCommerce Product Descriptions For Large Product Catalogs

Posted by Taalia Joosten on Nov 25, 2020 2:38:50 PM

What are Product Descriptions?

A product description describes a product’s attributes or features when it appears on your product detail page in your online store. This gives consumers an understanding of the product’s value proposition. Product descriptions are a vital way for companies to explain products and fill in the gaps that the product images can’t capture. 

Read More

Topics: ecommerce, Vesta, product data, product information, product description, Product detail page

eCommerce Product Image Best Practises For Large Product Catalogs

Posted by Taalia Joosten on Nov 23, 2020 10:44:59 AM

Product Photos are the Most Important Product Information on Your Product Detail Pages


eCommerce sites are rapidly replacing brick-and-mortar stores and showrooms, but this doesn’t mean that customers don’t need to see the product. Although eCommerce is becoming more and more popular, consumers still not only want to see the product, but they also want to take it off the shelf, feel it, and examine it. Because this isn’t possible when shopping online, product photos/images are vital for businesses to effectively connect with consumers through their online platforms and give them the closest experience possible to in-person shopping. Therefore, product images are the key tool for eCommerce stores to help shoppers make a purchase decision when salespeople and tangible products aren’t available.

Read More

Topics: Product Page Optimization, ecommerce, Vesta, Product Images, product data, product attributes, product information

What is Product Data and Why is it Important For eCommerce?

Posted by Taalia Joosten on Nov 23, 2020 9:59:26 AM

What is product data?

Product data is all of the information that is available about a product. This information can be read, measured, and structured into an understandable format using product data transformation and management. The data for each of these products is made up of a collection of product attributes. 

Read More

Topics: ecommerce, Vesta, PIM, product data, product attributes, product information