What Makes Good Product Data?

Posted by Adam Martin on Jan 31, 2020 11:52:01 AM

What is Product Data?

Product data is the information you keep about each and every product you sell. It helps you to distinguish between two products that sit next to each other on the shelves. In the world of eCommerce it is everything you and your customer need to know to make sure they are getting exactly what they need.

What makes good product data

Your product data could be as detailed as GTIN, price, colour, length, width, weight, category, the list goes on, or it could be as simple as code, colour, category. The level and detail your data is at will depend on your industry and what your customers need.

More isn’t always better with data either – with data, quality over quantity applies. This leads right into what good data is, how can you ensure your product data is good and will give you the best results.

Good product data is something that is often forgotten about. In the past it was always hard to maintain and when a new retailer came in asking for your data for their store it got very time consuming very quickly. On the surface it may not be the sexiest part of your website, but it will unlock the door to many hidden areas of your business.

We will talk about the benefits of good product data in the future, however, we first need to discuss what makes good product data.

What makes good product data?

There are five key elements that make up product data, and with this 5 part series we will cover all of them in detail. Answering the question once and for all, what makes good product data.

Those five key elements are

  • Clear and Concise
  • Relatable and Up to Date
  • Quality Images
  • Key Attributes
  • Completeness

Some of these may seem more obvious than others, but each of them contributes to the overall quality of your data in a huge way.  

Topics: Product Page Optimization

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